In 1999 I was working at an ad agency, one that purported to be global in its reach and capabilities. It was not. The lobby had a large, circular coffee table strewn with magazines. Those magazines inspired me to devise a plan.
I desperately wanted to subscribe to The Economist Magazine. If you have not read an issue, go to a good newsstand and fix that. On the surface it seems stodgy. That may be its greatest strength, like the friend who is forever slightly irritating but always gives you exactly the right advice.
My problem was the price. This weekly publication was way beyond my means. So I marched into the office of the agency’s President, wearing an expression of grave concern. “If we’re a global agency, I’m sure those People and In Style magazines in our lobby are fine. But we really must include a respected, international imprint.” I dropped a subscription form on his desk.
My scheme proceeded smoothly. Once a few issues had accumulated (always completely unread), I would slip the oldest into my backpack. The perfect crime!
What’s so wonderful about The Economist? First, it comes from the U.K. At that time I was insufferable in many ways, but especially as a passionate anglophile. Too much Masterpiece Theater. One of my side hustle clients was a British Tea Shop. The proprietress had zero money for a marketing consultant but gladly traded my help for the occasional pot of Earl Grey, and a Lemon Curd Tart.
It’s also full of impeccably written news stories. Over the decades the magazine has won all manner of awards, including, ten years ago, the Economist journalist and author of The Invention of Russia winning the George Orwell Award. And the copy editing! To make stories fit a tight printed page format, they are all edited down to their essence. Not a wasted word.
I love its signature subtle humor. In a recent issue, this paragraph within a piece wondering if AIs could gain consciousness concludes as dryly as a gin Martini:
Many machines outperform humans, but frontier AI models excel at distinctively human traits such as knowing things and articulating ideas. It is still just about possible to think of AIs as engines for predicting sequences of words using mathematics on a massive scale. Given enough time (albeit hundreds of thousands of years), you could run those calculations using pencil and paper. It would be hard to argue that your stationery was conscious.
Finally, in a world where it feels like everything is a partisan issue, they are scrupulously fact-checked, and intentionally centrist in perspective.
That politically centrist perspective is what led to an unexpected reconciliation between my father and me.

Until dementia overtook him, my late father was extremely smart. He was also very different from me in his political views. I never overheard him listening to Rush Limbaugh, but I would often hear the talking points coming out of his mouth. One Thanksgiving, when he and I were testily attempting to find common ground over a beer, it dawned on me that he might actually enjoy The Economist. Before I drove back downstate, I gave him the issues I had in my suitcase.
It took!
The next time we chatted on the phone, he mentioned finding several articles interesting. We talked about them. He added that he subscribed, and asked if I would like a gift subscription as my Christmas gift that year. It became the only gift I ever wanted from my parents, and they were thrilled to oblige. This also spared me some sweaters that were real howlers, that my mom, bless her, would convince herself I’d love to own.
Thus began a years-long fence-mending. Dad learned that I wasn’t as different from him on many political and social views. And I learned he wasn’t as extreme in the other direction. We would have never bonded like this if not for shared facts we could discuss together.
While my parents were still alive, before my father’s dementia stole him from us, every week when my print edition arrived I thought of his love for his oddball son.
Now I pay for my own subscription, and it never fails to make me wistful. That’s love.





